E-Learning Adoption and Acceptance in Pakistan: Moderating Effect of Gender and Experience

  • Faria Kanwal Department of Computer Science, Lahore College for Women University, Lahore, Pakistan.
  • Mariam Rehman Department of Information Technology, Government College University, Faisalabad, Pakistan.
  • Malik Muhammad Asif Department of Computer Science, National Textile University, Faisalabad, Pakistan.


With the rapid growth of ICT (Information and Communication Technologies), the traditional educational system has been restructured into e-learning systems. E-learning adoption and acceptance is in rudimentary stages of development in Pakistan. Therefore, it is imperative to understand and evaluate the critical factors of technology adoption and acceptance considering the moderating effect of individual differences (gender and experience) based on Technology Acceptance Model. Quantitative analysis was conducted on 356 learners from the Virtual University of Pakistan. Structural Equation Modelling was used to test research models. The results illustrate that the perception of and intention to adopt technology are highly dependent on gender and experience in using e-learning systems. Computer anxiety and social influence are significant predictors of elearning adoption in female learners whereas social influence and enjoyment is significant predictors in less experienced learners than more experienced learners.

Apr 1, 2020
How to Cite
KANWAL, Faria; REHMAN, Mariam; ASIF, Malik Muhammad. E-Learning Adoption and Acceptance in Pakistan: Moderating Effect of Gender and Experience. Mehran University Research Journal of Engineering and Technology, [S.l.], v. 39, n. 2, p. 324-341, apr. 2020. ISSN 2413-7219. Available at: <https://publications.muet.edu.pk/index.php/muetrj/article/view/1590>. Date accessed: 01 june 2020. doi: http://dx.doi.org/10.22581/muet1982.2002.09.
This is an open Access Article published by Mehran University of Engineering and Technolgy, Jamshoro under CCBY 4.0 International License