Aesthetic relationship between personality emotions and contemporary graphic design patterns on the surfaces of textiles

  • Tayyab Naveed School of Design and Textile, University of Management and Technology, Lahore, Pakistan
  • Sidra Batool School of Design and Textile, University of Management and Technology, Lahore, Pakistan
  • Rehana Ilyas Department of Psychology, University of Sargodha, Sargodha, 40100, Pakistan
  • Nadeem Afraz Institute of Art and Design, University of Sargodha, Sargodha, 40100, Pakistan
  • Ume Sahar Department of Textile and Apparel Science, School of Design and Textiles, University
  • Arooj Shahid Department of Textile and Apparel Science, School of Design and Textiles, University of Management and Technology, Lahore, 54770 Pakistan
  • Muhammad Awais Department of Fibre and Textile Technology, University of Agriculture, Faisalabad

Abstract

In this work, five different types of animated graphic design ideas (traditional, 2D, 3D, stop motion, motion) were examined on three different textile fabrics (cotton, silk, polyester) through digital printing. Psychological-emotional expressions (openness, conscientiousness, extroversions, agreeableness, and neuroticism) were investigated that influenced the perceptual criteria. Lastly, a quantitative investigation was carried out from a sample of 300 students whose ages varied from 20 to 24 years old for an analysis of aesthetic appeal through a 5-point Likert scale. The results revealed that motion animation design has the most effective aesthetic appeal while the stop motion design pattern has the least aesthetic appeal. Silk fabric samples have better graphic consequences whereas polyester fabric samples have the least. Moreover, individuals with neuroticism emotional personality have the least effective response while agreeableness has the utmost for the sense of aesthetics. 71% of students were accustomed to aesthetic appeal as compared to structural fabrics.

Published
Apr 7, 2024
How to Cite
NAVEED, Tayyab et al. Aesthetic relationship between personality emotions and contemporary graphic design patterns on the surfaces of textiles. Mehran University Research Journal of Engineering and Technology, [S.l.], v. 43, n. 2, p. 143-156, apr. 2024. ISSN 2413-7219. Available at: <https://publications.muet.edu.pk/index.php/muetrj/article/view/3067>. Date accessed: 24 may 2024. doi: http://dx.doi.org/10.22581/muet1982.3067.
Section
Articles
This is an open Access Article published by Mehran University of Engineering and Technolgy, Jamshoro under CCBY 4.0 International License