Lali, Muhammad, 		Mehr, Kinza, 		Aslam, Waqar, 		ul Mustafa, Raza, AND 		Ali, Umair.
" Enhancing Knowledge and Bounce Rate in SERPs Using Micro-Data" <em>Mehran University Research Journal of Engineering and Technology</em> [Online], Volume 36 Number 4 (1 October 2017)