In this study, a novel idea of using ozone oxidation at the end of reactive dyeing process was explored in order to achieve zero discharge dyeing. An advanced oxidative treatment was given during the dyeing process to remove unfixed and hydrolyzed reactive dyes from cotton substrate. Three different shades were dyed using vinylsulphone reactive class of dyes. At the end of fixation step, washing of fabrics was carried out using appropriate quantities of ozone in the process. Ozone oxidation continued until the liquor was decolorized around 95-100% and COD (Chemical Oxygen Demand) was reduced about 80-90%, thus achieving zero liquid discharge dyeing process. The decolouration efficiency of wastewater was regarded as an indicative of removal of dyes from the textile materials because fabric was being washed continuously in the same liquor. Fabric samples dyed with conventional and new methods were compared in terms of change in shade, colourfastness properties, colour stripping, and fabric appearance. Overall results showed that the use of ozone during reactive dyeing can result in less water consumption, reduced process time, and zero discharge of coloured effluents from textile dyeing factories