Mehran University Research Journal Of Engineering &
Technology (HEC Recognized In Category "X")
Publishing Since 1982.



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Development of Entrepreneurial and Marketing Capabilities in Engineering & Technology Based Firms

Keywords: Marketing Capability, Environmental Turbulence, Entrepreneurial Orientation, Market Orientation, Strategic Orientation, Competitive Advantage, Engineering and Technology Based Firms

Mehran University Research Journal of Engineering & Technology

Volume 36 ,  Issue 3

SHAHID  QURESHI , JAN KRATZER   ,

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