Mehran University Research Journal Of Engineering &
Technology (HEC Recognized In Category "X")
Publishing Since 1982.



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Measuring the Role of Trust in M-Commerce Acceptance: An Empirical Analysis in Context of Pakistan

Keywords: Mobile Commerce, Pakistan, Technology Acceptance Model, Perceived Usefulness, Perceived Ease of Use, Trust

Mehran University Research Journal of Engineering & Technology

Volume 36 ,  Issue 2

MUHAMMAD  MALOOK RIND , IMRAN ALI QURESHI   , ABDUL QADIR ANSARI   ,

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