A Study to Investigate the Consumer Behavior and Cultural Dimensions of Engineering Students in Pakistan
Keywords: Engineering Students, Consumer Behavior, Cultural Dimensions, Satisfaction,
Loyalty and Switching.
Mehran University Research Journal of Engineering & Technology
Volume 35 , Issue 4
FARYAL SALMAN , USMAN ALI WARRAICH ,
References
1. |
Hofstede, G., Hofstede, G,J., and Minkov, M., "Cultures and Organizations: Software for the Mind", 3rd Edition,
McGraw Hill, USA, 2010. |
2. |
Economic Survey of Pakistan, 2014 (Retrieved from:
www.finance.gov.pk/survey/chapter_12/highlights.pdf) |
3. |
Murzi, H., Martin, T., McNair, L., and Parerti, M., "A Pilot Study of the Dimensions of Disciplinary Culture Among Engineering Students", IEEE Conference on Frontiers in Education, pp. 1-4, 2014. |
4. |
Lovelock, C, Wirtz, J., and Chatterjee, J., "Services
Marketing People Technology Strategy", 7th Edition,
Dorling Kindersley, New Dehli, India, 2011 |
5. |
Hoyer, W.D., and MacInnis, D.J., "Consumer
Behaviour", 2nd Edition, Boston, Mifflin Company.
http://scholarworks.gvsu.edu/orpc/vol4/iss4/3, 2001 |
6. |
Kotler, P., Armstrong, G., Agtnihotri, Y,P., and Haque,
E., "Principles of Marketing: A South Asian Perspective",
Dorling Kindersley, New Dehli, India, 2011. |
7. |
Boora, K.K., and Singh, H., "Customer Loyalty and its
Antecedents: A Conceptual Framework Understanding
e-Marketing–Optimization of Resources", Asia Pacific
Journal of Research in Business Management, Volume 2, No. 1, pp. 151-164, 2011 |
8. |
Rindermann, H., Baumeister, A.E., and Gröper, A.,
"Cognitive Abilities of Emirati and German Engineering
University Students", Journal of Biosocial Science, Volume 46, No. 2, pp. 199-213, 2014 |
9. |
Kelley, C.M., "Cognitive Abilities and Superior Decision Making Under Risk: A Protocol Analysis and Process Model Evaluation", Judgment and Decision Making,
Volume 4, No. 1, pp. 20-33, 2009. |
10. |
White, B.E., "Systems Engineering Decision Making
May be More Emotional than Rational!", INCOSE
International Symposium, [doi: 10.1002/j.2334-
5837.2012.tb01344.x], Volume 22, No. 1, pp. 386-400,
2012 |
11. |
Graffeo1, M., Polonio, L., and Bonino, N., "Individual
Differences in Competent Consumer Choice: The Role
of Cognitive Reflection and Numeracy Skills", Frontiers
in Psychology, [doi: 10.3389/fpsyg.2015.00844]
Volume 6, 2015. |
12. |
Hofstede, G., "Culture’s Consequences: International
Differences in Work-Related Values", Sage, Beverly Hills,
1980 |
13. |
Nayeem, T., "Cultural Influences on Consumer
Behaviour", International Journal of Business and
Management, Volume 7, No. 21, pp. 78-91, 2012. |
14. |
DeMooij, M.K., "Consumer Behavior and Culture:
Consequences for Global Marketing and Advertising",
2nd Edition, Sage, California, 2011. |
15. |
Babbie, E., "The Basics of Social Research", 3rd Edition,Thomson Wadsworth, Canada, 2005. |
16. |
Hair, J.F., Black, W.C., Babin, B.J., Anderson, R.E., and Tatham, R.L., "Multivariate Data Analysis", 7th Edition,
Macmillion Publishing Company, New York, 2009. |
17. |
Sekaran, U., "Research Methods for Business", John
Wiley & Sons, New York, 2000 |
18. |
Nunnally, J., "Psychometric Theory", McGraw Hill,
New York, 1978. |
19. |
Peters, E., Slovic, P., Västfjäll, D., and Mertz, C.K.,"Intuitive Numbers Guide Decisions", Judgment Decision Making, Volume 3, pp. 619-635, 2008. |
20. |
Burks, S.V., Carpenter, J.P., Goette, L., and Rustichini,
"A Cognitive Skills Affect Economic Preferences,
Strategic Behavior, and Job Attachment", Proceedings
of National Academic of Science, [doi:10.1073/
pnas.08123 60106], Volume 106, pp. 7745- 7750, USA,
2009. |
21. |
Twati, J.M., "The Influence of Societal Culture on the
Adoption of Information Systems: TheCase of
Libya", Communications of the IIMA 8.1, 2014. |
22. |
|
|
|
|