Article Information  
A Study to Investigate the Consumer Behavior and Cultural Dimensions of Engineering Students in Pakistan

Keywords: Engineering Students, Consumer Behavior, Cultural Dimensions, Satisfaction, Loyalty and Switching.

Mehran University Research Journal of Engineering & Technology

Volume 35 ,  Issue 4

FARYAL  SALMAN , USMAN ALI WARRAICH   ,

References
1. Hofstede, G., Hofstede, G,J., and Minkov, M., "Cultures and Organizations: Software for the Mind", 3rd Edition, McGraw Hill, USA, 2010.
2. Economic Survey of Pakistan, 2014 (Retrieved from: www.finance.gov.pk/survey/chapter_12/highlights.pdf)
3. Murzi, H., Martin, T., McNair, L., and Parerti, M., "A Pilot Study of the Dimensions of Disciplinary Culture Among Engineering Students", IEEE Conference on Frontiers in Education, pp. 1-4, 2014.
4. Lovelock, C, Wirtz, J., and Chatterjee, J., "Services Marketing People Technology Strategy", 7th Edition, Dorling Kindersley, New Dehli, India, 2011
5. Hoyer, W.D., and MacInnis, D.J., "Consumer Behaviour", 2nd Edition, Boston, Mifflin Company. http://scholarworks.gvsu.edu/orpc/vol4/iss4/3, 2001
6. Kotler, P., Armstrong, G., Agtnihotri, Y,P., and Haque, E., "Principles of Marketing: A South Asian Perspective", Dorling Kindersley, New Dehli, India, 2011.
7. Boora, K.K., and Singh, H., "Customer Loyalty and its Antecedents: A Conceptual Framework Understanding e-Marketing–Optimization of Resources", Asia Pacific Journal of Research in Business Management, Volume 2, No. 1, pp. 151-164, 2011
8. Rindermann, H., Baumeister, A.E., and Gröper, A., "Cognitive Abilities of Emirati and German Engineering University Students", Journal of Biosocial Science, Volume 46, No. 2, pp. 199-213, 2014
9. Kelley, C.M., "Cognitive Abilities and Superior Decision Making Under Risk: A Protocol Analysis and Process Model Evaluation", Judgment and Decision Making, Volume 4, No. 1, pp. 20-33, 2009.
10. White, B.E., "Systems Engineering Decision Making May be More Emotional than Rational!", INCOSE International Symposium, [doi: 10.1002/j.2334- 5837.2012.tb01344.x], Volume 22, No. 1, pp. 386-400, 2012
11. Graffeo1, M., Polonio, L., and Bonino, N., "Individual Differences in Competent Consumer Choice: The Role of Cognitive Reflection and Numeracy Skills", Frontiers in Psychology, [doi: 10.3389/fpsyg.2015.00844] Volume 6, 2015.
12. Hofstede, G., "Culture’s Consequences: International Differences in Work-Related Values", Sage, Beverly Hills, 1980
13. Nayeem, T., "Cultural Influences on Consumer Behaviour", International Journal of Business and Management, Volume 7, No. 21, pp. 78-91, 2012.
14. DeMooij, M.K., "Consumer Behavior and Culture: Consequences for Global Marketing and Advertising", 2nd Edition, Sage, California, 2011.
15. Babbie, E., "The Basics of Social Research", 3rd Edition,Thomson Wadsworth, Canada, 2005.
16. Hair, J.F., Black, W.C., Babin, B.J., Anderson, R.E., and Tatham, R.L., "Multivariate Data Analysis", 7th Edition, Macmillion Publishing Company, New York, 2009.
17. Sekaran, U., "Research Methods for Business", John Wiley & Sons, New York, 2000
18. Nunnally, J., "Psychometric Theory", McGraw Hill, New York, 1978.
19. Peters, E., Slovic, P., Västfjäll, D., and Mertz, C.K.,"Intuitive Numbers Guide Decisions", Judgment Decision Making, Volume 3, pp. 619-635, 2008.
20. Burks, S.V., Carpenter, J.P., Goette, L., and Rustichini, "A Cognitive Skills Affect Economic Preferences, Strategic Behavior, and Job Attachment", Proceedings of National Academic of Science, [doi:10.1073/ pnas.08123 60106], Volume 106, pp. 7745- 7750, USA, 2009.
21. Twati, J.M., "The Influence of Societal Culture on the Adoption of Information Systems: TheCase of Libya", Communications of the IIMA 8.1, 2014.
22.