Mehran University Research Journal Of Engineering &
Technology (HEC Recognized In Category "X")
Publishing Since 1982.



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Implementing a Business Intelligence Environment in Local Market of Pakistan

Keywords: Business Intelligence, Online Analytical Processing, Data Warehouse, Data Mart, Extract, Transform and Load.

Mehran University Research Journal of Engineering & Technology

Volume 36 ,  Issue 2

FARIA  JAMEEL,FARIDA MEMON  ,PERVEZ SHAIKH  ,NAFEES AHMED MEMON  

Abstract

The BI (Business Intelligence) has gained great success during the last decade throughout the world to aid in decision support with the availability of necessary knowledge to reduce costs, increase revenues and minimize risks. The local market of Pakistan is still not very much aware of its benefits, except some multinationals which are using these tools since almost 7-8 years and earning more revenues and improved performances and a few others are under the process of implementation. The small and medium sized businesses of our local market are focused for the implementation of BI. The pros and cons are identified by analysing the BI tools being used by other large companies here in Pakistan and feasibility of these tools at small and medium enterprises is discussed so that they too may focus on their KPIs (Key Performance Indicator) to increase their performance level.